Harley-Davidson, Inc [NYSE: HOG] stock went on a downward path that fall over -3.01% on Thursday, amounting to a one-week price decrease of less than -10.24%.
Over the last 12 months, HOG stock dropped by -26.09%. The one-year Harley-Davidson, Inc stock forecast points to a potential upside of 21.86. The average equity rating for HOG stock is currently 2.50, trading closer to a bullish pattern in the stock market.
The market cap for the stock reached $2.63 billion, with 117.81 million shares outstanding and 117.15 million shares in the current float. Compared to the average trading volume of 1.71M shares, HOG stock reached a trading volume of 3959980 in the most recent trading day, which is why market watchdogs consider the stock to be active.
Guru’s Opinion on Harley-Davidson, Inc [HOG]:
Based on careful and fact-backed analyses by Wall Street experts, the current consensus on the target price for HOG shares is $28.50 per share. Analysis on target price and performance of stocks is usually carefully studied by market experts, and the current Wall Street consensus on HOG stock is a recommendation set at 2.50. This rating represents a strong Buy recommendation, on the scale from 1 to 5, where 5 would mean strong sell, 4 represents Sell, 3 is Hold, and 2 indicates Buy.
DA Davidson have made an estimate for Harley-Davidson, Inc shares, keeping their opinion on the stock as Buy, with their previous recommendation back on November 10, 2025. The new note on the price target was released on October 27, 2025, representing the official price target for Harley-Davidson, Inc stock. Previously, the target price had yet another raise from $31 to $34, while DA Davidson kept a Buy rating on HOG stock. On January 23, 2025, analysts decreased their price target for HOG shares from 34 to 31.
The Price to Book ratio for the last quarter was 0.73, with the Price to Cash per share for the same quarter was set at 15.46. Price to Free Cash Flow for HOG in the course of the last twelve months was 6.71 with Quick ratio for the last quarter at 2.36.
HOG Stock Performance Analysis:
Harley-Davidson, Inc [HOG] fell into the red zone at the end of the last week, falling into a negative trend and dropping by -10.24. With this latest performance, HOG shares dropped by -17.85% in over the last four-week period, additionally sinking by -10.06% over the last 6 months – not to mention a drop of -26.09% in the past year of trading.
Overbought and oversold stocks can be easily traced with the Relative Strength Index (RSI), where an RSI result of over 70 would be overbought, and any rate below 30 would indicate oversold conditions. An RSI rate of 50 would represent a neutral market momentum. The current RSI for HOG stock in for the last two-week period is set at 21.94, with the RSI for the last a single of trading hit 0.92, and the three-weeks RSI is set at 0.91 for Harley-Davidson, Inc [HOG]. The present Moving Average for the last 50 days of trading for this stock 26.95, while it was recorded at 23.52 for the last single week of trading, and 25.57 for the last 200 days.
Insight into Harley-Davidson, Inc Fundamentals:
Operating Margin for any stock indicates how profitable investing would be, and Harley-Davidson, Inc [HOG] shares currently have an operating margin of 9.78% and a Gross Margin at 30.61%. Harley-Davidson, Inc’s Net Margin is presently recorded at 10.74%.
Harley-Davidson, Inc (HOG) Capital Structure & Debt Analysis
According to recent financial data for Harley-Davidson, Inc. ( HOG), the Return on Equity (ROE) stands at 14.31%, reflecting robust shareholder value creation. The Return on Assets (ROA) is 4.25%, reflecting the company’s efficiency in generating profits from its assets. Additionally, Harley-Davidson, Inc’s Return on Invested Capital (ROIC) is 7.40%, showcasing its effectiveness in deploying capital for earnings.
Harley-Davidson, Inc (HOG) Efficiency & Liquidity Metrics
Based on Harley-Davidson, Inc’s (HOG) latest financial statements, the Debt-to-Equity Ratio is 1.46%, indicating its reliance on debt financing relative to shareholder equity.
Harley-Davidson, Inc (HOG) Efficiency & Liquidity Metrics
From an operational efficiency perspective, Harley-Davidson, Inc. (HOG) effectively leverages its workforce, generating an average of $84940.68 per employee. The company’s liquidity position is robust, with a Current Ratio of 2.51% and a Quick Ratio of 2.36%, indicating strong ability to cover short-term liabilities.
HOG Stock EPS
With the latest financial reports released by the company, Harley-Davidson, Inc posted -0.93/share EPS, while the average EPS was predicted by analysts to be reported at -0.66/share. When compared, the two values demonstrate that the company fail the estimates by a Surprise Factor of -0.27. The progress of the company may be observed through the prism of EPS growth rate, while Wall Street analysts are focusing on predicting the 5-year EPS growth rate for HOG. When it comes to the mentioned value, analysts are expecting to see the 5-year EPS growth rate for Harley-Davidson, Inc go to -8.27%.
Harley-Davidson, Inc [HOG] Institutonal Ownership Details
There are presently around $93.56%, or 94.47%% of HOG stock, in the hands of institutional investors. The top three institutional holders of HOG stocks are: VANGUARD GROUP INC with ownership of 13.24 million shares, which is approximately 9.9222%. H PARTNERS MANAGEMENT, LLC, holding 11.6 million shares of the stock with an approximate value of $$389.06 million in HOG stocks shares; and H PARTNERS MANAGEMENT, LLC, currently with $$367.05 million in HOG stock with ownership which is approximately 8.203%.
