The Southern Company [SO] moved down 0.00: Why It’s Important

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The Southern Company [NYSE: SO] loss 0.00% or 0.0 points to close at $68.17 with a heavy trading volume of 5198346 shares. The company report on December 24, 2021 that Georgia Power and Microsoft partner to provide more than $200,000 in funding to support Clark Atlanta University’s solar powered generator student venture.

Project will support local communities by building advanced, backup energy sources.


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Georgia Power and Microsoft today announced more than a $200,000 investment in support of Clark Atlanta University’s (CAU) Makerspace and Advanced Manufacturing Lab. The lab is developed to give entrepreneurial undergraduate students the opportunity to expand their knowledge, skill set, and market competitiveness in the renewable energy space. Through the program, students will build an advanced solar powered generator that will ultimately serve as a back-up energy source for their campus, while supporting predominantly African American communities in the Atlanta area.

It opened the trading session at $68.02, the shares rose to $69.12 and dropped to $67.93, the range by which the price of stock traded the whole day. The daily chart for SO points out that the company has recorded 10.50% gains over the past six months. However, it is still -20.25% lower than its most recent low trading price.

If we look at the average trading volume of 4.12M shares, SO reached to a volume of 5198346 in the most recent trading day, which is why market watchdogs consider the stock to be active.

Here is what top equities market gurus are saying about The Southern Company [SO]:

Based on careful and fact-backed analyses by Wall Street experts, the current consensus on the target price for SO shares is $67.59 per share. Analysis on target price and performance of stocks is usually carefully studied by market experts, and the current Wall Street consensus on SO stock is a recommendation set at 2.60. This rating represents a strong Buy recommendation, on the scale from 1 to 5, where 5 would mean strong sell, 4 represents Sell, 3 is Hold, and 2 indicates Buy.

Scotiabank have made an estimate for The Southern Company shares, keeping their opinion on the stock as Sector Perform, with their previous recommendation back on December 15, 2021. While these analysts kept the previous recommendation, Mizuho raised their target price from $55 to $60. The new note on the price target was released on December 06, 2021, representing the official price target for The Southern Company stock. Previously, the target price had yet another raise to $72, while Guggenheim analysts kept a Buy rating on SO stock. On February 22, 2021, analysts increased their price target for SO shares from 61 to 68.

The Average True Range (ATR) for The Southern Company is set at 1.03, with the Price to Sales ratio for SO stock in the period of the last 12 months amounting to 3.21. The Price to Book ratio for the last quarter was 2.52, with the Price to Cash per share for the same quarter was set at 1.97.

Trading performance analysis for SO stock

The Southern Company [SO] gain into the green zone at the end of the last week, gaining into a positive trend and gaining by 0.65. With this latest performance, SO shares gained by 8.50% in over the last four-week period, additionally plugging by 10.50% over the last 6 months – not to mention a rise of 14.09% in the past year of trading.

Overbought and oversold stocks can be easily traced with the Relative Strength Index (RSI), where an RSI result of over 70 would be overbought, and any rate below 30 would indicate oversold conditions. An RSI rate of 50 would represent a neutral market momentum. The current RSI for SO stock in for the last two-week period is set at 66.73, with the RSI for the last a single of trading hit 68.31, and the three-weeks RSI is set at 64.38 for The Southern Company [SO]. The present Moving Average for the last 50 days of trading for this stock 64.26, while it was recorded at 68.27 for the last single week of trading, and 63.98 for the last 200 days.

The Southern Company [SO]: A deeper dive into fundamental analysis

Operating Margin for any stock indicates how profitable investing would be, and The Southern Company [SO] shares currently have an operating margin of +24.89 and a Gross Margin at +30.98. The Southern Company’s Net Margin is presently recorded at +15.48.

Return on Total Capital for SO is now 6.13, given the latest momentum, and Return on Invested Capital for the company is 4.29. Return on Equity for this stock inclined to 11.18, with Return on Assets sitting at 2.59. When it comes to the capital structure of this company, The Southern Company [SO] has a Total Debt to Total Equity ratio set at 180.59. Additionally, SO Total Debt to Total Capital is recorded at 64.36, with Total Debt to Total Assets ending up at 41.52. Long-Term Debt to Equity for the company is recorded at 166.90, with the Long-Term Debt to Total Capital now at 58.87.

Reflecting on the efficiency of the workforce at the company, The Southern Company [SO] managed to generate an average of $113,141 per employee. Receivables Turnover for the company is 6.00 with a Total Asset Turnover recorded at a value of 0.17.The Southern Company’s liquidity data is similarly interesting compelling, with a Quick Ratio of 0.60 and a Current Ratio set at 0.90.

The Southern Company [SO]: An earnings per share (EPS) analysis

The progress of the company may be observed through the prism of EPS growth rate, while Wall Street analysts are focusing on predicting the 5-year EPS growth rate for SO. When it comes to the mentioned value, analysts are expecting to see the 5-year EPS growth rate for The Southern Company go to 6.20%.

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An analysis of insider ownership at The Southern Company [SO]

There are presently around $43,167 million, or 60.50% of SO stock, in the hands of institutional investors. The top three institutional holders of SO stocks are: VANGUARD GROUP INC with ownership of 90,624,018, which is approximately 0.498% of the company’s market cap and around 0.18% of the total institutional ownership; BLACKROCK INC., holding 73,349,666 shares of the stock with an approximate value of $5.0 billion in SO stocks shares; and STATE STREET CORP, currently with $3.55 billion in SO stock with ownership of nearly 0.259% of the company’s market capitalization.

693 institutional holders increased their position in The Southern Company [NYSE:SO] by around 24,264,390 shares. Additionally, 612 investors decreased positions by around 19,552,942 shares, while 273 investors held positions by with 589,409,042 shares. The mentioned changes placed institutional holdings at 633,226,374 shares, according to the latest SEC report filing. SO stock had 90 new institutional investments in for a total of 6,159,013 shares, while 87 institutional investors sold positions of 1,814,733 shares during the same period.