CLSA lifts Baozun Inc. [BZUN] price estimate. Who else is bullish?


Baozun Inc. [NASDAQ: BZUN] price surged by 11.24 percent to reach at $1.4. The company report on November 30, 2021 that Baozun Announces Third Quarter 2021 Unaudited Financial Results.

Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) (“Baozun” or the “Company”), the leading brand e-commerce service partner that helps brands execute their e-commerce strategies in China, today announced its unaudited financial results for the third quarter ended September 30, 2021.

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A sum of 2409583 shares traded at recent session while its average daily volume was at 1.36M shares. Baozun Inc. shares reached a high of $14.21 and dropped to a low of $12.30 until finishing in the latest session at $13.85.

The one-year BZUN stock forecast points to a potential upside of 43.97. The average equity rating for BZUN stock is currently 2.10, trading closer to a bullish pattern in the stock market.

Guru’s Opinion on Baozun Inc. [BZUN]:

Based on careful and fact-backed analyses by Wall Street experts, the current consensus on the target price for BZUN shares is $24.72 per share. Analysis on target price and performance of stocks is usually carefully studied by market experts, and the current Wall Street consensus on BZUN stock is a recommendation set at 2.10. This rating represents a strong Buy recommendation, on the scale from 1 to 5, where 5 would mean strong sell, 4 represents Sell, 3 is Hold, and 2 indicates Buy.

CLSA have made an estimate for Baozun Inc. shares, keeping their opinion on the stock as Outperform, with their previous recommendation back on December 02, 2021. While these analysts kept the previous recommendation, Daiwa Securities dropped their target price from $42 to $20. The new note on the price target was released on August 20, 2021, representing the official price target for Baozun Inc. stock.

The Average True Range (ATR) for Baozun Inc. is set at 1.06, with the Price to Sales ratio for BZUN stock in the period of the last 12 months amounting to 0.65. The Price to Book ratio for the last quarter was 1.24, with the Price to Cash per share for the same quarter was set at 6.10.

BZUN Stock Performance Analysis:

Baozun Inc. [BZUN] gain into the green zone at the end of the last week, gaining into a positive trend and gaining by 1.32. With this latest performance, BZUN shares gained by 0.44% in over the last four-week period, additionally sinking by -61.02% over the last 6 months – not to mention a drop of -58.88% in the past year of trading.

Overbought and oversold stocks can be easily traced with the Relative Strength Index (RSI), where an RSI result of over 70 would be overbought, and any rate below 30 would indicate oversold conditions. An RSI rate of 50 would represent a neutral market momentum. The current RSI for BZUN stock in for the last two-week period is set at 46.28, with the RSI for the last a single of trading hit 49.89, and the three-weeks RSI is set at 44.20 for Baozun Inc. [BZUN]. The present Moving Average for the last 50 days of trading for this stock 15.88, while it was recorded at 13.46 for the last single week of trading, and 26.08 for the last 200 days.

Insight into Baozun Inc. Fundamentals:

Operating Margin for any stock indicates how profitable investing would be, and Baozun Inc. [BZUN] shares currently have an operating margin of +5.67 and a Gross Margin at +62.40. Baozun Inc.’s Net Margin is presently recorded at +4.81.

Return on Total Capital for BZUN is now 6.71, given the latest momentum, and Return on Invested Capital for the company is 6.35. Return on Equity for this stock inclined to 9.46, with Return on Assets sitting at 4.70. When it comes to the capital structure of this company, Baozun Inc. [BZUN] has a Total Debt to Total Equity ratio set at 45.81. Additionally, BZUN Total Debt to Total Capital is recorded at 31.42, with Total Debt to Total Assets ending up at 26.72. Long-Term Debt to Equity for the company is recorded at 34.91, with the Long-Term Debt to Total Capital now at 23.94.

Reflecting on the efficiency of the workforce at the company, Baozun Inc. [BZUN] managed to generate an average of $78,783 per employee. Receivables Turnover for the company is 3.66 with a Total Asset Turnover recorded at a value of 0.98.Baozun Inc.’s liquidity data is similarly interesting compelling, with a Quick Ratio of 3.50 and a Current Ratio set at 4.20.


The progress of the company may be observed through the prism of EPS growth rate, while Wall Street analysts are focusing on predicting the 5-year EPS growth rate for BZUN. When it comes to the mentioned value, analysts are expecting to see the 5-year EPS growth rate for Baozun Inc. go to -4.52%.

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Baozun Inc. [BZUN] Insider Position Details

Positions in Baozun Inc. stocks held by institutional investors increased at the end of November and at the time of the November reporting period, where 76 institutional holders increased their position in Baozun Inc. [NASDAQ:BZUN] by around 5,105,186 shares. Additionally, 94 investors decreased positions by around 11,221,086 shares, while 28 investors held positions by with 23,386,642 shares. The mentioned changes placed institutional holdings at 39,712,914 shares, according to the latest SEC report filing. BZUN stock had 16 new institutional investments in for a total of 426,375 shares, while 38 institutional investors sold positions of 3,011,504 shares during the same period.