why Discover Financial Services [DFS] is a Good Choice for Investors After New Price Target of $119.94

Discover Financial Services [NYSE: DFS] gained 3.42% on the last trading session, reaching $126.59 price per share at the time. The company report on July 12, 2021 that 63% of Parents Surveyed Agree Their College Plans Have Returned to What They Were Before the Pandemic.

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Nearly two thirds of parents are still worried about having enough money to help pay for their child’s education.

After a difficult year navigating remote learning and changing expectations of what college may look like amid the pandemic, a national survey from Discover® Student Loans revealed families’ feelings about the college experience are now returning to “normal.”.

Discover Financial Services represents 307.00 million in outstanding shares, while the company has a total market value of $36.34 billion with the latest information. DFS stock price has been found in the range of $120.77 to $127.36.

If compared to the average trading volume of 1.97M shares, DFS reached a trading volume of 2580225 in the most recent trading day, which is why market watchdogs consider the stock to be active.

Here is what top equities market gurus are saying about Discover Financial Services [DFS]:

Based on careful and fact-backed analyses by Wall Street experts, the current consensus on the target price for DFS shares is $119.94 per share. Analysis on target price and performance of stocks is usually carefully studied by market experts, and the current Wall Street consensus on DFS stock is a recommendation set at 2.20. This rating represents a strong Buy recommendation, on the scale from 1 to 5, where 5 would mean strong sell, 4 represents Sell, 3 is Hold, and 2 indicates Buy.

Citigroup have made an estimate for Discover Financial Services shares, keeping their opinion on the stock as Buy, with their previous recommendation back on July 09, 2021. The new note on the price target was released on April 26, 2021, representing the official price target for Discover Financial Services stock. Previously, the target price had yet another raise to $105, while BMO Capital Markets analysts kept a Market Perform rating on DFS stock.

The Average True Range (ATR) for Discover Financial Services is set at 3.64, with the Price to Sales ratio for DFS stock in the period of the last 12 months amounting to 3.38. The Price to Book ratio for the last quarter was 3.50, with the Price to Cash per share for the same quarter was set at 70.87. Price to Free Cash Flow for DFS in the course of the last twelve months was 6.94.

Trading performance analysis for DFS stock

Discover Financial Services [DFS] gain into the green zone at the end of the last week, gaining into a positive trend and gaining by 5.32. With this latest performance, DFS shares gained by 3.61% in over the last four-week period, additionally plugging by 30.36% over the last 6 months – not to mention a rise of 161.66% in the past year of trading.

Overbought and oversold stocks can be easily traced with the Relative Strength Index (RSI), where an RSI result of over 70 would be overbought, and any rate below 30 would indicate oversold conditions. An RSI rate of 50 would represent a neutral market momentum. The current RSI for DFS stock in for the last two-week period is set at 61.87, with the RSI for the last a single of trading hit 65.48, and the three-weeks RSI is set at 60.45 for Discover Financial Services [DFS]. The present Moving Average for the last 50 days of trading for this stock 118.52, while it was recorded at 120.07 for the last single week of trading, and 93.84 for the last 200 days.

Discover Financial Services [DFS]: A deeper dive into fundamental analysis

Operating Margin for any stock indicates how profitable investing would be, and Discover Financial Services [DFS] shares currently have an operating margin of +12.28. Discover Financial Services’s Net Margin is presently recorded at +8.76.

Return on Total Capital for DFS is now 4.56, given the latest momentum, and Return on Invested Capital for the company is 3.77. Return on Equity for this stock inclined to 9.98, with Return on Assets sitting at 1.00. When it comes to the capital structure of this company, Discover Financial Services [DFS] has a Total Debt to Total Equity ratio set at 195.16. Additionally, DFS Total Debt to Total Capital is recorded at 66.12, with Total Debt to Total Assets ending up at 18.75. Long-Term Debt to Equity for the company is recorded at 173.22, with the Long-Term Debt to Total Capital now at 52.99.

Reflecting on the efficiency of the workforce at the company, Discover Financial Services [DFS] managed to generate an average of $64,489 per employee.

Discover Financial Services [DFS]: An earnings per share (EPS) analysis

The progress of the company may be observed through the prism of EPS growth rate, while Wall Street analysts are focusing on predicting the 5-year EPS growth rate for DFS. When it comes to the mentioned value, analysts are expecting to see the 5-year EPS growth rate for Discover Financial Services go to 30.48%.

An analysis of insider ownership at Discover Financial Services [DFS]

There are presently around $33,152 million, or 87.90% of DFS stock, in the hands of institutional investors. The top three institutional holders of DFS stocks are: VANGUARD GROUP INC with ownership of 35,576,226, which is approximately 6.291% of the company’s market cap and around 0.60% of the total institutional ownership; BLACKROCK INC., holding 20,327,286 shares of the stock with an approximate value of $2.57 billion in DFS stocks shares; and FMR LLC, currently with $2.13 billion in DFS stock with ownership of nearly -18.892% of the company’s market capitalization.

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Positions in Discover Financial Services stocks held by institutional investors increased at the end of July and at the time of the July reporting period, where 437 institutional holders increased their position in Discover Financial Services [NYSE:DFS] by around 27,693,248 shares. Additionally, 377 investors decreased positions by around 30,635,574 shares, while 156 investors held positions by with 203,552,470 shares. The mentioned changes placed institutional holdings at 261,881,292 shares, according to the latest SEC report filing. DFS stock had 121 new institutional investments in for a total of 3,895,179 shares, while 74 institutional investors sold positions of 4,170,976 shares during the same period.

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