Southwest Airlines Co. [LUV] is 13.37% higher this YTD. Is it still time to buy?

Southwest Airlines Co. [NYSE: LUV] stock went on an upward path that rose over 3.22% on Friday, amounting to a one-week price decrease of less than -1.89%. The company report on June 30, 2021 that Southwest Airlines Announces Leadership Changes.

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Southwest Airlines Co. (NYSE: LUV) announced the promotion of Senior Vice President and Chief Communications Officer Linda Rutherford to Executive Vice President People & Communications, effective immediately. This news follows last week’s announcement of Leadership Plans for 2022. Rutherford will succeed Bob Jordan in what was the Executive Vice President Corporate Services role, as he pivots to making the CEO transition as smooth as possible and spending time with Employees across the Company.

Rutherford will report directly to Jordan and will continue to serve as the Chief Communications Officer for the Company. She will continue to oversee Communications & Outreach and Culture & Engagement, while adding Diversity, Equity, & Inclusion (DE&I), People, and Southwest Airlines University to her responsibilities. Reporting to Rutherford in her new role will be Vice President and Chief People Officer Julie Weber, Managing Director Communications & Outreach Laurie Barnett, Managing Director Culture & Engagement Whitney Eichinger, Vice President Southwest Airlines University Elizabeth Bryant, and Director DE&I Raquel Daniels.

Over the last 12 months, LUV stock rose by 67.37%. The one-year Southwest Airlines Co. stock forecast points to a potential upside of 24.49. The average equity rating for LUV stock is currently 2.00, trading closer to a bullish pattern in the stock market.

The market cap for the stock reached $30.27 billion, with 591.00 million shares outstanding and 589.52 million shares in the current float. Compared to the average trading volume of 6.04M shares, LUV stock reached a trading volume of 6665005 in the most recent trading day, which is why market watchdogs consider the stock to be active.

Guru’s Opinion on Southwest Airlines Co. [LUV]:

Based on careful and fact-backed analyses by Wall Street experts, the current consensus on the target price for LUV shares is $69.98 per share. Analysis on target price and performance of stocks is usually carefully studied by market experts, and the current Wall Street consensus on LUV stock is a recommendation set at 2.00. This rating represents a strong Buy recommendation, on the scale from 1 to 5, where 5 would mean strong sell, 4 represents Sell, 3 is Hold, and 2 indicates Buy.

MKM Partners have made an estimate for Southwest Airlines Co. shares, keeping their opinion on the stock as Buy, with their previous recommendation back on June 10, 2021. While these analysts kept the previous recommendation, JP Morgan raised their target price from $44 to $66. The new note on the price target was released on April 14, 2021, representing the official price target for Southwest Airlines Co. stock. Previously, the target price had yet another raise to $68, while Argus analysts kept a Buy rating on LUV stock.

The Average True Range (ATR) for Southwest Airlines Co. is set at 1.30, with the Price to Sales ratio for LUV stock in the period of the last 12 months amounting to 4.41. The Price to Book ratio for the last quarter was 3.43, with the Price to Cash per share for the same quarter was set at 25.04.

LUV Stock Performance Analysis:

Southwest Airlines Co. [LUV] fell into the red zone at the end of the last week, falling into a negative trend and dropping by -1.89. With this latest performance, LUV shares dropped by -9.55% in over the last four-week period, additionally plugging by 11.64% over the last 6 months – not to mention a rise of 67.37% in the past year of trading.

Overbought and oversold stocks can be easily traced with the Relative Strength Index (RSI), where an RSI result of over 70 would be overbought, and any rate below 30 would indicate oversold conditions. An RSI rate of 50 would represent a neutral market momentum. The current RSI for LUV stock in for the last two-week period is set at 36.77, with the RSI for the last a single of trading hit 39.80, and the three-weeks RSI is set at 37.18 for Southwest Airlines Co. [LUV]. The present Moving Average for the last 50 days of trading for this stock 58.11, while it was recorded at 52.29 for the last single week of trading, and 51.67 for the last 200 days.

Insight into Southwest Airlines Co. Fundamentals:

Operating Margin for any stock indicates how profitable investing would be, and Southwest Airlines Co. [LUV] shares currently have an operating margin of -52.09 and a Gross Margin at -30.80. Southwest Airlines Co.’s Net Margin is presently recorded at -33.97.

Return on Total Capital for LUV is now -27.01, given the latest momentum, and Return on Invested Capital for the company is -18.52. Return on Equity for this stock declined to -32.86, with Return on Assets sitting at -9.67. When it comes to the capital structure of this company, Southwest Airlines Co. [LUV] has a Total Debt to Total Equity ratio set at 137.44. Additionally, LUV Total Debt to Total Capital is recorded at 57.88, with Total Debt to Total Assets ending up at 33.36. Long-Term Debt to Equity for the company is recorded at 131.51, with the Long-Term Debt to Total Capital now at 55.39.

Reflecting on the efficiency of the workforce at the company, Southwest Airlines Co. [LUV] managed to generate an average of -$54,407 per employee. Receivables Turnover for the company is 8.17 with a Total Asset Turnover recorded at a value of 0.28.Southwest Airlines Co.’s liquidity data is similarly interesting compelling, with a Quick Ratio of 1.90 and a Current Ratio set at 2.00.

Southwest Airlines Co. [LUV] Insider Position Details

There are presently around $24,572 million, or 80.20% of LUV stock, in the hands of institutional investors. The top three institutional holders of LUV stocks are: PRIMECAP MANAGEMENT CO/CA/ with ownership of 58,976,270, which is approximately -9.565% of the company’s market cap and around 0.30% of the total institutional ownership; VANGUARD GROUP INC, holding 51,951,706 shares of the stock with an approximate value of $2.75 billion in LUV stocks shares; and STATE STREET CORP, currently with $2.17 billion in LUV stock with ownership of nearly -4.051% of the company’s market capitalization.

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Positions in Southwest Airlines Co. stocks held by institutional investors increased at the end of July and at the time of the July reporting period, where 505 institutional holders increased their position in Southwest Airlines Co. [NYSE:LUV] by around 48,648,113 shares. Additionally, 484 investors decreased positions by around 33,166,035 shares, while 182 investors held positions by with 383,207,178 shares. The mentioned changes placed institutional holdings at 465,021,326 shares, according to the latest SEC report filing. LUV stock had 166 new institutional investments in for a total of 6,394,853 shares, while 112 institutional investors sold positions of 3,114,468 shares during the same period.

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