Market Analysts see Harley-Davidson Inc. [HOG] gaining to $55. Time to buy?

Harley-Davidson Inc. [NYSE: HOG] stock went on an upward path that rose over 9.68% on Monday, amounting to a one-week price increase of more than 5.58%. The company report on April 19, 2021 that Harley-Davidson, Inc. To Vigorously Defend Its Position Following Aggressive EU Tariff Ruling.

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Harley-Davidson, Inc. (“Harley-Davidson”) (NYSE: HOG) has received notification from the Economic Ministry of Belgium, that following a request from the European Union (E.U.), the company would be subject to the revocation of Binding Origin Information (BOI) credentials, effective April 19, 2021.

Harley-Davidson will be lodging an immediate legal challenge to this decision.

Over the last 12 months, HOG stock rose by 128.89%. The one-year Harley-Davidson Inc. stock forecast points to a potential downside of -7.76. The average equity rating for HOG stock is currently 2.10, trading closer to a bullish pattern in the stock market.

The market cap for the stock reached $6.80 billion, with 153.28 million shares outstanding and 152.24 million shares in the current float. Compared to the average trading volume of 2.30M shares, HOG stock reached a trading volume of 17426755 in the most recent trading day, which is why market watchdogs consider the stock to be active.

Guru’s Opinion on Harley-Davidson Inc. [HOG]:

Based on careful and fact-backed analyses by Wall Street experts, the current consensus on the target price for HOG shares is $41.10 per share. Analysis on target price and performance of stocks is usually carefully studied by market experts, and the current Wall Street consensus on HOG stock is a recommendation set at 2.10. This rating represents a strong Buy recommendation, on the scale from 1 to 5, where 5 would mean strong sell, 4 represents Sell, 3 is Hold, and 2 indicates Buy.

BofA Securities have made an estimate for Harley-Davidson Inc. shares, keeping their opinion on the stock as Buy, with their previous recommendation back on April 14, 2021. The new note on the price target was released on April 09, 2021, representing the official price target for Harley-Davidson Inc. stock. Previously, the target price had yet another raise from $38 to $45, while Robert W. Baird kept a Outperform rating on HOG stock.

The Average True Range (ATR) for Harley-Davidson Inc. is set at 1.77, with the Price to Sales ratio for HOG stock in the period of the last 12 months amounting to 1.68. The Price to Book ratio for the last quarter was 3.94. Price to Free Cash Flow for HOG in the course of the last twelve months was 6.95 with Quick ratio for the last quarter at 1.30.

HOG Stock Performance Analysis:

Harley-Davidson Inc. [HOG] gain into the green zone at the end of the last week, gaining into a positive trend and gaining by 5.58. With this latest performance, HOG shares gained by 22.69% in over the last four-week period, additionally plugging by 56.01% over the last 6 months – not to mention a rise of 128.89% in the past year of trading.

Overbought and oversold stocks can be easily traced with the Relative Strength Index (RSI), where an RSI result of over 70 would be overbought, and any rate below 30 would indicate oversold conditions. An RSI rate of 50 would represent a neutral market momentum. The current RSI for HOG stock in for the last two-week period is set at 71.56, with the RSI for the last a single of trading hit 77.08, and the three-weeks RSI is set at 67.02 for Harley-Davidson Inc. [HOG]. The present Moving Average for the last 50 days of trading for this stock 37.28, while it was recorded at 41.37 for the last single week of trading, and 33.29 for the last 200 days.

Insight into Harley-Davidson Inc. Fundamentals:

Operating Margin for any stock indicates how profitable investing would be, and Harley-Davidson Inc. [HOG] shares currently have an operating margin of -0.19 and a Gross Margin at +29.11. Harley-Davidson Inc.’s Net Margin is presently recorded at +0.03.

Return on Total Capital for HOG is now -0.08, given the latest momentum, and Return on Invested Capital for the company is 0.02. Return on Equity for this stock inclined to 0.07, with Return on Assets sitting at 0.01. When it comes to the capital structure of this company, Harley-Davidson Inc. [HOG] has a Total Debt to Total Equity ratio set at 524.38. Additionally, HOG Total Debt to Total Capital is recorded at 83.98, with Total Debt to Total Assets ending up at 75.22. Long-Term Debt to Equity for the company is recorded at 346.13, with the Long-Term Debt to Total Capital now at 55.44.

Reflecting on the efficiency of the workforce at the company, Harley-Davidson Inc. [HOG] managed to generate an average of $282 per employee. Receivables Turnover for the company is 1.94 with a Total Asset Turnover recorded at a value of 0.36.Harley-Davidson Inc.’s liquidity data is similarly interesting compelling, with a Quick Ratio of 1.30 and a Current Ratio set at 1.50.


With the latest financial reports released by the company, Harley-Davidson Inc. posted -0.6/share EPS, while the average EPS was predicted by analysts to be reported at 0.03/share. When compared, the two values demonstrate that the company fail the estimates by a Surprise Factor of -2,100.00%. The progress of the company may be observed through the prism of EPS growth rate, while Wall Street analysts are focusing on predicting the 5-year EPS growth rate for HOG. When it comes to the mentioned value, analysts are expecting to see the 5-year EPS growth rate for Harley-Davidson Inc. go to 0.50%.

Harley-Davidson Inc. [HOG] Insider Position Details

There are presently around $6,188 million, or 95.40% of HOG stock, in the hands of institutional investors. The top three institutional holders of HOG stocks are: BOSTON PARTNERS with ownership of 14,730,474, which is approximately 17.623% of the company’s market cap and around 0.20% of the total institutional ownership; VANGUARD GROUP INC, holding 13,350,542 shares of the stock with an approximate value of $591.3 million in HOG stocks shares; and BLACKROCK INC., currently with $569.58 million in HOG stock with ownership of nearly -1.287% of the company’s market capitalization.

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Positions in Harley-Davidson Inc. stocks held by institutional investors increased at the end of April and at the time of the April reporting period, where 190 institutional holders increased their position in Harley-Davidson Inc. [NYSE:HOG] by around 15,285,546 shares. Additionally, 176 investors decreased positions by around 15,807,165 shares, while 97 investors held positions by with 108,624,019 shares. The mentioned changes placed institutional holdings at 139,716,730 shares, according to the latest SEC report filing. HOG stock had 87 new institutional investments in for a total of 5,566,256 shares, while 44 institutional investors sold positions of 3,977,664 shares during the same period.

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