why Blue Apron Holdings Inc. [APRN] is a Good Choice for Investors After New Price Target of $9.53

Blue Apron Holdings Inc. [NYSE: APRN] traded at a high on 04/15/21, posting a 3.17 gain after which it closed the day’ session at $6.50. The company report on April 5, 2021 that Blue Apron Partners with Chef Roy Yamaguchi to Create a Hawaii-Inspired Menu.

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Blue Apron (NYSE: APRN) is partnering with James Beard award-winning Chef Roy Yamaguchi to bring his culinary expertise to kitchens around the country. Available to order starting, the Blue Apron x Chef Roy Yamaguchi menu features Hawaii-inspired recipes, representing a blend of French and Japanese cooking traditions using fresh ingredients typically found in Hawaii cuisine.

“I am thrilled to partner with Blue Apron to shine a spotlight on Hawaii-inspired cuisine and its roots,” said Chef Roy Yamaguchi. “In collaboration with their culinary team, we created recipes that highlight elements of what makes this cuisine so unique, including using juiced, dried, and preserved fruits in different formats to help perfect the blend of sweet and savory flavors.”.

The results of the trading session contributed to over 5227680 shares changing hands. Over the past one week, the price volatility of Blue Apron Holdings Inc. stands at 7.92% while the volatility over the past one month is 8.02%.

The market cap for APRN stock reached $119.08 million, with 15.10 million shares outstanding and 11.95 million shares in the current float. Compared to the average trading volume of 702.85K shares, APRN reached a trading volume of 5227680 in the most recent trading day, which is why market watchdogs consider the stock to be active.

What do top market gurus say about Blue Apron Holdings Inc. [APRN]?

Based on careful and fact-backed analyses by Wall Street experts, the current consensus on the target price for APRN shares is $9.53 per share. Analysis on target price and performance of stocks is usually carefully studied by market experts, and the current Wall Street consensus on APRN stock is a recommendation set at 2.30. This rating represents a strong Buy recommendation, on the scale from 1 to 5, where 5 would mean strong sell, 4 represents Sell, 3 is Hold, and 2 indicates Buy.

Canaccord Genuity have made an estimate for Blue Apron Holdings Inc. shares, keeping their opinion on the stock as Buy, with their previous recommendation back on July 30, 2020. The new note on the price target was released on November 15, 2018, representing the official price target for Blue Apron Holdings Inc. stock. Previously, the target price had yet another drop from $6 to $3, while Canaccord Genuity kept a Hold rating on APRN stock. On May 04, 2018, analysts decreased their price target for APRN shares from 4 to 3.50.

The Average True Range (ATR) for Blue Apron Holdings Inc. is set at 0.56, with the Price to Sales ratio for APRN stock in the period of the last 12 months amounting to 0.26. The Price to Book ratio for the last quarter was 1.53, with the Price to Cash per share for the same quarter was set at 2.41.

How has APRN stock performed recently?

Blue Apron Holdings Inc. [APRN] fell into the red zone at the end of the last week, falling into a negative trend and dropping by -0.31. With this latest performance, APRN shares dropped by -16.67% in over the last four-week period, additionally sinking by -10.10% over the last 6 months – not to mention a drop of -43.43% in the past year of trading.

Overbought and oversold stocks can be easily traced with the Relative Strength Index (RSI), where an RSI result of over 70 would be overbought, and any rate below 30 would indicate oversold conditions. An RSI rate of 50 would represent a neutral market momentum. The current RSI for APRN stock in for the last two-week period is set at 42.69, with the RSI for the last a single of trading hit 45.31, and the three-weeks RSI is set at 43.20 for Blue Apron Holdings Inc. [APRN]. The present Moving Average for the last 50 days of trading for this stock 8.03, while it was recorded at 6.30 for the last single week of trading, and 8.02 for the last 200 days.

Blue Apron Holdings Inc. [APRN]: Deeper insight into the fundamentals

Operating Margin for any stock indicates how profitable investing would be, and Blue Apron Holdings Inc. [APRN] shares currently have an operating margin of -7.37 and a Gross Margin at +33.26. Blue Apron Holdings Inc.’s Net Margin is presently recorded at -10.02.

Return on Total Capital for APRN is now -20.86, given the latest momentum, and Return on Invested Capital for the company is -28.67. Return on Equity for this stock declined to -69.94, with Return on Assets sitting at -19.17. When it comes to the capital structure of this company, Blue Apron Holdings Inc. [APRN] has a Total Debt to Total Equity ratio set at 106.74. Additionally, APRN Total Debt to Total Capital is recorded at 51.63, with Total Debt to Total Assets ending up at 31.71. Long-Term Debt to Equity for the company is recorded at 101.18, with the Long-Term Debt to Total Capital now at 48.94.

Reflecting on the efficiency of the workforce at the company, Blue Apron Holdings Inc. [APRN] managed to generate an average of -$22,569 per employee. Receivables Turnover for the company is 79.32 with a Total Asset Turnover recorded at a value of 1.91.Blue Apron Holdings Inc.’s liquidity data is similarly interesting compelling, with a Quick Ratio of 0.90 and a Current Ratio set at 1.10.

Earnings analysis for Blue Apron Holdings Inc. [APRN]

With the latest financial reports released by the company, Blue Apron Holdings Inc. posted -1.51/share EPS, while the average EPS was predicted by analysts to be reported at -1.5/share. When compared, the two values demonstrate that the company fail the estimates by a Surprise Factor of -0.70%. The progress of the company may be observed through the prism of EPS growth rate, while Wall Street analysts are focusing on predicting the 5-year EPS growth rate for APRN.

Insider trade positions for Blue Apron Holdings Inc. [APRN]

There are presently around $28 million, or 29.80% of APRN stock, in the hands of institutional investors. The top three institutional holders of APRN stocks are: MORGAN STANLEY with ownership of 899,884, which is approximately 49.281% of the company’s market cap and around 14.90% of the total institutional ownership; VANGUARD GROUP INC, holding 591,442 shares of the stock with an approximate value of $3.84 million in APRN stocks shares; and RIVER & MERCANTILE ASSET MANAGEMENT LLP, currently with $3.26 million in APRN stock with ownership of nearly -9.616% of the company’s market capitalization.

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Positions in Blue Apron Holdings Inc. stocks held by institutional investors increased at the end of May and at the time of the May reporting period, where 34 institutional holders increased their position in Blue Apron Holdings Inc. [NYSE:APRN] by around 1,267,909 shares. Additionally, 27 investors decreased positions by around 949,813 shares, while 11 investors held positions by with 2,138,731 shares. The mentioned changes placed institutional holdings at 4,356,453 shares, according to the latest SEC report filing. APRN stock had 19 new institutional investments in for a total of 649,791 shares, while 12 institutional investors sold positions of 506,279 shares during the same period.

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