For Baozun Inc. [BZUN], Analyst sees a rise to $36. What next?

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Baozun Inc. [NASDAQ: BZUN] gained 3.68% on the last trading session, reaching $40.81 price per share at the time. The company report on November 12, 2020 that Baozun Sets New Total Order Value Record of RMB16.50 Billion for Extended 11.11 Festival 2020.

Baozun Inc. (Nasdaq: BZUN and HKEX:9991) (“Baozun” or the “Company”), the leading brand e-commerce service partner that helps brands execute their e-commerce strategies in China, announced that the total order value settled through payment gateways on all of the Company’s e-commerce channels reached a record RMB16.50 billion for the eleven-day period around the 2020 11.11 Shopping Festival (“11.11 Festival”), an increase of 54.8% from the same period last year. The eleven-day period lasted from November 1 through November 11, 2020.

To support the expected surge in orders and maximize traffic acquisition for its brand partners, Baozun upgraded its dynamic technology system, expanding capacity to processing of up to five million orders per hour. It also launched a variety of automated SKU planning and launch tools, short-video processing, and sales intelligence applications for its proprietary Retail Operation Support System (“ROSS”) to promote greater efficiency across its platform.

Baozun Inc. represents 58.59 million in outstanding shares, while the company has a total market value of $6.20 billion with the latest information. BZUN stock price has been found in the range of $40.00 to $42.22.

If compared to the average trading volume of 1.06M shares, BZUN reached a trading volume of 1312439 in the most recent trading day, which is why market watchdogs consider the stock to be active.

Here is what top equities market gurus are saying about Baozun Inc. [BZUN]:

Based on careful and fact-backed analyses by Wall Street experts, the current consensus on the target price for BZUN shares is $44.66 per share. Analysis on target price and performance of stocks is usually carefully studied by market experts, and the current Wall Street consensus on BZUN stock is a recommendation set at 1.80. This rating represents a strong Buy recommendation, on the scale from 1 to 5, where 5 would mean strong sell, 4 represents Sell, 3 is Hold, and 2 indicates Buy.

Credit Suisse have made an estimate for Baozun Inc. shares, keeping their opinion on the stock as Outperform, with their previous recommendation back on June 03, 2020. The new note on the price target was released on March 31, 2020, representing the official price target for Baozun Inc. stock.

The Average True Range (ATR) for Baozun Inc. is set at 2.00, with the Price to Sales ratio for BZUN stock in the period of the last 12 months amounting to 5.45. The Price to Book ratio for the last quarter was 6.09, with the Price to Cash per share for the same quarter was set at 1.66.

Trading performance analysis for BZUN stock

Baozun Inc. [BZUN] gain into the green zone at the end of the last week, gaining into a positive trend and gaining by 2.08. With this latest performance, BZUN shares gained by 16.80% in over the last four-week period, additionally plugging by 53.83% over the last 6 months – not to mention a drop of -6.33% in the past year of trading.

Overbought and oversold stocks can be easily traced with the Relative Strength Index (RSI), where an RSI result of over 70 would be overbought, and any rate below 30 would indicate oversold conditions. An RSI rate of 50 would represent a neutral market momentum. The current RSI for BZUN stock in for the last two-week period is set at 58.80, with the RSI for the last a single of trading hit 60.41, and the three-weeks RSI is set at 57.35 for Baozun Inc. [BZUN]. The present Moving Average for the last 50 days of trading for this stock 36.02, while it was recorded at 40.29 for the last single week of trading, and 34.59 for the last 200 days.

Baozun Inc. [BZUN]: A deeper dive into fundamental analysis

Operating Margin for any stock indicates how profitable investing would be, and Baozun Inc. [BZUN] shares currently have an operating margin of +5.52 and a Gross Margin at +61.86. Baozun Inc.’s Net Margin is presently recorded at +3.86.

Return on Total Capital for BZUN is now 9.77, given the latest momentum, and Return on Invested Capital for the company is 8.11. Return on Equity for this stock inclined to 11.91, with Return on Assets sitting at 5.10. When it comes to the capital structure of this company, Baozun Inc. [BZUN] has a Total Debt to Total Equity ratio set at 114.72. Additionally, BZUN Total Debt to Total Capital is recorded at 53.43, with Total Debt to Total Assets ending up at 41.53. Long-Term Debt to Equity for the company is recorded at 84.47, with the Long-Term Debt to Total Capital now at 39.34.

Reflecting on the efficiency of the workforce at the company, Baozun Inc. [BZUN] managed to generate an average of $53,348 per employee. Receivables Turnover for the company is 3.90 with a Total Asset Turnover recorded at a value of 1.32.Baozun Inc.’s liquidity data is similarly interesting compelling, with a Quick Ratio of 2.70 and a Current Ratio set at 3.20.

Baozun Inc. [BZUN]: An earnings per share (EPS) analysis

With the latest financial reports released by the company, Baozun Inc. posted 0.14/share EPS, while the average EPS was predicted by analysts to be reported at 0.14/share. The progress of the company may be observed through the prism of EPS growth rate, while Wall Street analysts are focusing on predicting the 5-year EPS growth rate for BZUN. When it comes to the mentioned value, analysts are expecting to see the 5-year EPS growth rate for Baozun Inc. go to 4.71%.

An analysis of insider ownership at Baozun Inc. [BZUN]

There are presently around $1,738 million, or 61.70% of BZUN stock, in the hands of institutional investors. The top three institutional holders of BZUN stocks are: FEDERATED HERMES, INC. with ownership of 6,544,960, which is approximately 2.649% of the company’s market cap and around 0.82% of the total institutional ownership; VONTOBEL ASSET MANAGEMENT INC, holding 3,150,148 shares of the stock with an approximate value of $128.56 million in BZUN stocks shares; and FIL LTD, currently with $88.74 million in BZUN stock with ownership of nearly New of the company’s market capitalization.

Positions in Baozun Inc. stocks held by institutional investors increased at the end of August and at the time of the August reporting period, where 105 institutional holders increased their position in Baozun Inc. [NASDAQ:BZUN] by around 9,773,952 shares. Additionally, 82 investors decreased positions by around 14,427,845 shares, while 29 investors held positions by with 18,387,958 shares. The mentioned changes placed institutional holdings at 42,589,755 shares, according to the latest SEC report filing. BZUN stock had 43 new institutional investments in for a total of 5,423,844 shares, while 27 institutional investors sold positions of 2,078,667 shares during the same period.

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